TikTok is the most famous video platform that has become a one-stop destination for Generation Z audiences. The youngsters are more likely to engage with videos on TikTok as they are highly authentic and engaging. The youngsters feel that the TikTok platform is the right place for entertainment. According to a study, users spend about 52 minutes a day on the TikTok channel. This stat shows how the TikTok space is engaging to the audience, and you can also connect with the target market. The platform is immensely beneficial for the audience. You can buy TikTok likes to grow your engagement rate instantly.
Based on a study, 41% of TikTok users are of the ages between 16 to 24. This stat shows that the platform is top-rated across the young Millennials and Gen Z users. Thus, if you are a brand that targets youngsters, TikTok is the right platform. TikTok provides you immense features and filters that help you to create engaging videos.
Though TikTok has huge benefits, only a few brands leverage the TikTok platform to grow their reach with ease. Simultaneously, some businesses are not using the TikTok channel in the right way to strengthen their engagement rate and enhance their exposure among younger audiences. If you are a brand, you can use the TikTok channel to increase your reach across the younger users around the globe.
If you are still unsure about using the TikTok platform, we are here to help you by providing an idea. Here, in this article, we have shared a few brands that are using the TikTok channel in the right way. You can check out the brands and the various benefits that they are reaping after using the TikTok platform.
Let’s get started with various brands that are leveraging the TikTok channel.
Spikeball is a brand related to fun games. They have over 300,000 fans and have over 50 million views and 5 million likes. The main reason for their immense reach is due to their creative videos. They focus on making trending videos that include engaging soundtracks. If your brand is relevant to games, you can leverage their strategy of creating trendy content to capture your audience’s attention.
Vessi is a footwear brand in Canada. They leveraged the TikTok platform recently and achieved over 100,000 fans within a short span. You might have a doubt about how fast they grew. It is because they leveraged the strategy called giveaways. On posting videos related to giveaways, people were more likely to connect with their audience, and it enhanced their engagement with ease. Giveaways enhanced their revenue and also increased UGC content. Thus, as a brand, you can try out giveaways to enhance your reputation on the TikTok channel with ease.
Chipotle is new to the TikTok landscape. Though they are new, they are showing an increased engagement with their target audience. It is because they leverage creative content strategy. People on TikTok are more likely to compel videos that are of unique and innovative ideas. One of their primary elements that captured the attention of the users is the brand’s bio. Their bio was well-written in a way that grabbed the user’s eyeballs, and people started to follow their brand. Chipotle is a Mexican restaurant, and their videos were based on menus in their restaurant. It is one of the brands that is reaping immense benefits through the TikTok channel.
4. Elf Cosmetics
Elf Cosmetics is reaping a massive benefit after using the TikTok channel. It is only because of their unique content tactics. They commissioned a song especially for their campaign on TikTok. It was called “Eye Lips Face,” derived from the acronym of the brand. T5he brand also collaborated with a few influencers to make their presence on TikTok. One of the best ways to reach a higher level on TikTok is to work with influencers relevant to your niche. As a brand, you can also try out collaborating with influencers to enhance their visibility and recognition.
We hope you got to know some of the ideas on utilizing TikTok to build their reputation. We had highlighted a few brands that are reaping massive benefits after using TikTok. Try out TikTok and increase your visibility immensely with ease.